Capital Football

While no doubting that Kanga Cup is a very well-established event, detailed reporting from 2017 highlighted its value to Canberra. This year Kanga Cup attracted 373 teams, 8,451 visitors and an economic impact of $5.2m. Almost 87% of event attendees said that the 2017 Kanga Cup met or exceeded their expectations, with the event positively impacting more than 60% of attendees’ perceptions of Canberra.
Yet 2017 also demonstrated significant enhancement to the event’s delivery – these included a new scheme to better partner with local football clubs and businesses, improvements to travel/booking provision services and a Youth Refs Academy held in conjunction with the event that engaged 50 participants.